Ever since the Nintendo DS was released Nintendo craved the attention of casual gamers, hoping that somehow an audience of gamers who play every month or so would turn out to be their money maker. They ended up going the right direction with games such as Brain Age and Nintendogs, not to mention their motion console the Wii ended up selling big numbers that led to Nintendo’s current success today. But there were other competitors that tried to rise to the ranks of the cute puppies and our sensei Kawashima that fell down the steps of bad sales. Elite Beat Agents was one of those games that sadly took the plunge of trying to appeal to casual gamers but only to find that they had been targeting the wrong audience the whole time.